What do you think? Even the word 'perm' sends shivers down my spine reminding me of my wavy (slightly frizzy) bob singing into a microphone in my bedroom pretending to be Madonna in her Blonde Ambition days (I was 14 ok?!). Either that or Kath, from the brilliant sitcom Kath and Kim (see pic). In my opinion, I don't think the perm will ever come back like it did in the eighties, I mean it's a permanent chemical treatment that lets face it, is NOT good for your hair - in the same way straightening your hair with chemicals is NOT good for your hair, hence why 'straighteners' or the heaven almightly GHDs are so popular. Maybe manufacturers should think of another way of marketing it...what about calling it a 'tousle treat' that gives soft waves forever? Well, until it grows out.
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